COLUMBIA, Mo. – The University of Missouri Department of Athletics has formed groundbreaking partnerships that will bring the logos of two prominent corporate sponsors to Faurot Field for the 2024 Mizzou football season. This marks a historic moment as the University of Missouri becomes one of the first collegiate programs to take advantage of the NCAA’s new rule allowing sponsored logos directly on the field surface.
The two Columbia-based sponsors, Shelter Insurance® and EquipmentShare, will have their logos featured prominently on Faurot Field, making them visible to fans both in Memorial Stadium and watching TV broadcasts across the country.
“We are thrilled to partner with Shelter Insurance and EquipmentShare in this historic initiative,” University of Missouri Director of Athletics Laird Veatch said. “Both companies have deep roots in our community, and their support is a testament to their commitment to Mizzou Athletics, our teams and our student-athletes. This collaboration not only sets a new standard in collegiate athletics but also demonstrates the power of partnerships in driving innovation.”
Shelter Insurance, a tradition-rich company with strong Missouri roots dating back more than 75 years, will have its logo displayed on the northwest 25-yard line, symbolizing its commitment to protecting what matters most to policyholders.
EquipmentShare, founded in 2015 and now the fastest-growing equipment solutions provider in the country, will have its logo featured on the southeast 25-yard line, representing its central role in empowering businesses across the country.
“We find sports marketing benefits Shelter and our Agents because the events attract great audiences,” Shelter President and CEO Rockne Corbin said. “It’s also an opportunity to support student-athletes through the partnership. We got our start as a company in Missouri and it’s still our largest state in terms of number of agents and the number of people we insure. We can help support a team Missourians love and thank them for choosing Shelter for their insurance needs.”
“We’re honored to be part of this historic moment with our hometown school,” CEO of EquipmentShare Jabbok Schlacks said. “Seeing our logo on Mizzou’s field will be a special reminder of how far we’ve come in just nine years. As we build the future of construction in Columbia and beyond, we’re excited to be the company that contractors want to work with and that job seekers want to work for.”
The addition of these logos to Faurot Field is a significant step in the evolution of college sports sponsorships, offering new opportunities for brands to engage with fans in a meaningful way. This past offseason, the NCAA Football Rules Committee and Playing Rules Oversight Panel approved rules to allow commercial advertising on the field of play for the 2024 football season. Per Southeastern Conference media agreements, surface-level advertisements must be sold on a season-long basis and are only permissible for regular-season games but not for College Football Playoff campus games.
“It was important that we found the right partners who are both integral members of our community and committed supporters of Missouri Athletics for these historic on-field logo sponsorships,” Mizzou Sports Properties General Manager Josh Pell said. “Shelter Insurance and EquipmentShare are the perfect partners with the unique combination of local headquarters and a desire for national branding exposure.”
The Shelter Insurance and EquipmentShare logos will debut during the Tigers’ first home game of the season, Aug. 29 against Murray State, which is set for a 7 p.m. kickoff on SEC Network. The No. 11 Tigers, led by 2023 Southeastern Conference Coach of the Year Eliah Drinkwitz, return 15 starters from last year’s 11-2 team that punctuated a breakthrough season with a 14-3 victory over No. 7 Ohio State in the 88th Cotton Bowl Classic.
All Missouri athletics sponsorship agreements are managed by athletic media rights holder Mizzou Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics.
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A limited number of reserved single-game tickets remain available for games against Murray State, Buffalo, Boston College, Vanderbilt and Arkansas. Reserved season tickets have sold out as well as single-game reserved tickets for games against Auburn and Oklahoma.
Purchase single-game tickets now by calling 1-800-CAT-PAWS or buying online.
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About Shelter Insurance
Shelter Insurance is a group of companies with four personal lines property and casualty companies, a reinsurance company and a life insurance company. Shelter markets through Shelter Insurance®, AmShield Insurance®, Haulers Insurance and offers auto, home, life, farm and business insurance services to customers in 21 states via a network of more than 2,000 local insurance agents and 2,100 employees. The firm’s headquarters is in Columbia.
About EquipmentShare
Founded in 2015 and headquartered in Columbia, EquipmentShare is a nationwide construction technology and equipment solutions provider dedicated to transforming the construction industry through innovative tools, platforms and data-driven insights. By empowering contractors, builders and equipment owners with its proprietary technology, T3, EquipmentShare aims to drive productivity, efficiency and collaboration across the construction sector. With a comprehensive suite of solutions that includes a fleet management platform, telematics devices and a best-in-class equipment rental marketplace, EquipmentShare continues to lead the industry in building the future of construction.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
