Gracie Hunt, the daughter of Kansas City Chiefs Chairman and CEO Clark Hunt, believes Taylor Swift has upped the team’s fanbase by more than a third.
Speaking to People, the 25-year-old Chiefs heiress estimated that Swift has “grown” the four-time Super Bowl-winning team’s fanbase “between 30 and 40 percent” since attending her first game in September 2023.
It’s no secret that Swift has influenced her dedicated fans to watch football. Ahead of 2024’s Super Bowl, 16% of US shoppers confirmed she influenced their decision to spend money on the big game.
Plus, the New York Times reported in February 2024 that regular-season viewership was up 7% from the previous season.
Gracie called Swift’s entrance into the Chiefs Kingdom “surreal” and “special.”
“She is absolutely incredible, as the whole world knows, and it’s been such a special time to have her be a part of Chiefs Kingdom. She is just as beautiful and wonderful as you’d ever imagine her to be, so smart and intelligent.”
