Giving Tuesday has become an annual opportunity for charities to maximize holiday giving. As the coronavirus (COVID-19) pandemic creates hardship around the world, the event’s organizers have organized a #GivingTuesdayNow event on May 5 to address this unprecedented need.
Better Business Bureau (BBB) encourages donors to give, but give wisely. BBB has Charity Reviews on more than 1,000 local charities and 11,000 charities nationwide, including many national charities accredited with BBB’s Wise Giving Alliance.
“Donors want to know that their money is being spent wisely,” said Michelle L. Corey, BBB St. Louis President and CEO. “If they see a ‘clickable’ BBB Accredited Charity seal on a charity’s website or other literature, this means that the charity complies with BBB’s 20 Standards for Charity Accountability.”
Giving Tuesday began in 2012 with the 92nd Street Y in New York. Since then, it has grown to include more than 50,000 participating organizations nationwide. Last year’s event generated more than $2 billion in donations to the charities listed on the Giving Tuesday website.
While many well-run, legitimate charities are helping the community, others fail to live up to their promises to assist those in need. BBB has issued warnings about several charities that devoted more money to raising funds than helping others and, in some cases, weren’t willing to reveal how their funds were spent or the amount of assistance they offered.
BBB Scam Tracker received about 190 reports of charity scams last year and about 50 so far in 2020. In April 2020, a St. Louis woman reported ordering a bracelet to benefit a wildlife charity. She said she received no photo or tracking information for the item and subsequently learned the jewelry sale was a scam.
When BBB evaluates a charity, it looks beyond finances and overhead, examining a charity’s governance, effectiveness and fundraising practices against BBB’s 20 Standards for Charity Accountability. Only after a charity meets all 20 BBB standards will BBB offer it BBB Accreditation and use of BBB’s seal. Browse local BBB Accredited Charities at bbb.org.
BBB has tips that increase your confidence that your donation will be used wisely:
- If you are unfamiliar with an organization, don’t hesitate to ask the charity for written information about its programs and finances.
- Don’t succumb to pressure to give money on the spot. A charity that can use your money today will welcome it just as much tomorrow. Watch out for appeals that bring tears to your eyes, but tell you nothing about how your donation will be used.
- Before making online donations, determine whether the charity’s website is secure and that it has a privacy policy concerning the use of your name, email address or other personal facts. (Secure sites’ addresses begin with https://.)
- When considering support for a cause-related marketing campaign, find the answers to these questions: What portion of the purchase price will benefit the charity? What is the duration of the campaign? What is the maximum or minimum total contribution? If the information is not on the item, check the organization’s website.
- Before donating used items, make sure they are in good shape to reuse. Donating junk puts an undue burden on the charity and could do more harm than good. You may want to consider selling the item and donating the proceeds to a charity.
BBB urges donors to seek professional advice if they are in doubt about the deductibility of contributions. Other helpful tips for making donations are posted on BBB’s website (bbb.org). The IRS website (irs.gov) has information on the deductibility of donations on tax returns.
Consumers can learn how to protect themselves or find BBB Business Profiles and BBB Charity Reviews by calling 888-996-3887 or by going online to bbb.org.
