Nielsen stats show the Chiefs-Dolphins AFC playoff match averaged 23 million viewers on Peacock, NFL+, and local NBC affiliates, with a game total of 27.6 million. Fans had to fork over $5.99 to watch, the NFL’s first playoff competition behind a paywall.
Saturday also turned out to be Peacock’s biggest day ever.
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Fans weren’t happy with the fact that they had to pay for Peacock access to the game, but thanks to the streaming numbers, the Chiefs-Dolphins meetup may not be the last playoff match to end up behind a paywall: NFL media exec Hans Schroeder tells the AP that the league will look at viewership numbers in deciding whether to exclusively stream wild-card games in the future.
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